You probably won’t have been in business too long before you get your first complaint. It just can’t help but happen: low-end customers pay nothing and expect the Earth, while high-end ones pay a lot but expect an inhuman effort in return. You just can’t please all of the people all of the time, even if you run yourself ragged trying — there will always be someone who’s not happy with what you’ve done. So what can you do about it?
You could answer the question “What is Customer service” by saying that it is about “exceeding” the expectations of the client, not just “satisfying” them. This is not just about the product or service that you are selling; it’s about looking after the people buying them from you too…
Do you get frustrated calling a hot line for many times and still no answer whatsoever? Do you hate bringing your machine to the store and waiting for days for the service? Do you want quick response and assistance from product manufacturers? The answer is the modern 247 support service.
What kind of image do you present when marketing your products? Are you professional and well organized or does your store/site/whatever scream, “sloppy!,” to those who matter the most: your customers? Let’s see how one leading retailer is winning the sales war, but losing an important battle: cleanliness.